The Supply Chain Control Tower in its Digitized Form


The hype around Artificial Intelligence is far from fizzling out anytime soon. Digitalization and big data have completely penetrated the supply chain industry and,often, are ubiquitous in nature. This article discusses one of the moreinteresting trends in the current supply chain analytics space – The Control Tower

The concept of Air Control Towers and the Evolution of Digital Control Towers in Supply Chain
One may wonder if supply chain control towers have any correlation with air traffic controllers? To be honest, yes, there is!



An air traffic control tower (ATC), is a service provided by on-ground staff (controllers), who direct aircraft on the ground and through controlled airspace; they can provide advisory services to aircraft in non-controlled airspace. The primary purpose of ATC worldwide is to prevent collisions, organize and expedite the flow of air traffic, and provide information and other support for pilots (wiki). In short, the tower helps Improve flow, reduce emergency like situations through tactical interventions and provide inputs for right decision making.

The digital control towers aim` at keeping a bird’s eye view on the events occurring within the supply chain ecosystem (controlled and uncontrolled space), with the modus operandi being very similar to a generic air traffic controller. With the help of this consolidated view generated by the digital control towers in supply chain, one can gain powerful insights about the current happenings within the organization. These insights help in improving flow across the organization, reducing urgencies and providing insights and tactical support to supply chain managers to make effective decisions.

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